8. Digital Marketing Automation

8.1. Product Overview

Digital Marketing Automation for Agencies

• [x] Replication for Multi-Clients not Multi-Tenant: each Organization has its own Codebase and independent Database.
• [x] Mautic Open Source & Plugin enabled Web-App to modify or extend the source code if ever needed.
• [x] Modern, Scalable and Highly Available for Easy, Secure and Automated Deployment: AWS EC2, AWS ECS Containers, or AWS Elastic-Beanstalk ?

Digital Marketing Automation - Major Features

• [x] Introduction to Digital Marketing Automation
• [x] Mautic Marketing Automation
• [x] Email/SMS Marketing
• [x] Landing Pages
• [x] Contact Management

Managed AWS Services & CI/CD Automation

• DevOps on Ubuntu 16.04 for Developers
• CI/CD

8.2. Architecture & Technology

Solution 1 - VPC: AWS EC2 & Lightsail

• [x] Server - CPU, RAM and Storage: FREE t2.micro EC2: 1vCPU & 1GB RAM
• [x] Amazon Elastic Block Storage: FREE 30GB of General Purpose (SSD) or Magnetic
• [x] Database (CPU, RAM and DB Storage): FREE db.t2.micro RDS: 1vCPU & 1GB RAM & 20GB-SSD DB-Storage
• [x] 5$/month AWS Lighsail: 1vCPU + 1 GB RAM + 40GB SSD + 1TB Trsanfer
• [x] AWS SES: FREE 62,000 Emails/Month
• [x] AWS S3: FREE 5GB
• [ ] AWS S3 Glacier
• [ ] AWS Storage Gateway
• [ ] Advanced Security, Networking

Solution 2 - Containers: AWS ECS" and/or AWS Fargate

• [x] Marketing Automation Docker
• [x] Database (CPU, RAM and DB Storage): FREE db.t2.micro RDS: 1vCPU & 1GB RAM & 20GB-SSD DB-Storage
• [x] AWS SES: FREE 62,000 Emails/Month
• [ ] Deploy Drupal using Amazon RDS, Amazon S3, and AWS services
• [x] WordPress: Fault Tolerant and Scalable (Aurora)
• [x] Mautic: Run Containers without managing Servers or Clusters

Solution 3 - Scalable: AWS Elastic-Beanstalk

• [x] AWS Elastic-Beanstalk CLI
• [x] AWS RDS MySQL instance (Aurora recommended, preferably encrypted)
• [x] AWS EFS Volume (used for shared media/spool/etc)
• [ ] Build a Drupal Website

Simple Monthly Calculator

8.3. Fast-track Implementation & Delivarables

Best of Open-Source Software: BOSS-Marketing-Automation Mautic & LEMP Stack

• [x] Marketing-Automation Docker
  • Github > Travis > Docker Hub then docker-compose up
  • [x] Monitor Changes to Repos: Github
  • [x] Build Docker Image: Travis
  • [x] Release: push Docker Image to Image Repository (Docker Hub or AWS ECR)
  • [x] Run: Update ECS/Docker-Compose to use new Image.
• [x] Marketing-Automation on Ubuntu-Monolith using DevOps on Ubuntu 16.04 LTS
  • Mautic: 2.15.1
  • MySQL/MariaDB/Percona: DockerHub-Images & AWS RDS
  • Nginx
  • PHP FPM: 7.1.23
• [x] Marketing-Automation on AWS ECS & Fargate
• [ ] Marketing-Automation on AWS Elastic-Beanstalk

Resources & Services

• [x] LEMP-Stack Installation, Configuration, and Optimization (Fine tuning services for Mautic usage)
• [x] Standard Plugins
• [ ] Advanced Plugins, On-Demand Customization, and Integration
• [ ] SMS and other External Services
• [ ] Onboarding and Initial Personalization
• [ ] Training

Fast-track Implementation

• [ ] Prepare Fasttrack-Template.xls
• [ ] Validate & Import the Fasttrack-Template.xls
• [ ] Test & Go-Live